An unconventional approach to emotional eating

Let’s face it.

We rarely eat sugar because we’re hungry for it.

Yes, a physical craving can occur and yes it might be the odd energy pick up.

But on the whole, sugar enters the picture as an emotional crux.

Usually due to one of the following:

  • Stress relief
  • Boredom
  • The need to be distracted
  • Frustration with feeling fat
  • Disappointment in yourself for not being something you want to be (strict with your diet, super productive, the perfect mum as prime examples)


Most quick guides or articles (with some of my own included) tell you the usual stuff:

  • Try to distract yourself with something that’s not food
  • Eat some carrots or nuts instead
  • Take a 10minute meditation break

All good advice which under certain circumstances can work.

So you set the intention to meditate and only eat carrots when stressed.

But you go about your daily activities, and you forget to do those things. Maybe you meditate once, eat a few nuts instead. Then go to the cupboard or canteen 20 mins later and find your hand grabbing the sweet fix of choice.

Oh failed again.

The dependence continues. The chocolate, cake, biscuits or sugar of choice continue to sabotage the spinning class and healthy salad.

food-eating-candy-chocolate (1)

You kind of forget about it for a few days whilst you’re busy and then it annoys you again – I really need to stop this emotional eating malarkey.

But you know these habits are deep, potentially lifelong. There could be a lot more to them than meets the eye.

What if I told you not all emotional eating is bad and thinking that way causes emotional eating to potentially get worse?

What if I told you emotional eating generic advice is fundamentally flawed and you need to get more intimate with yourself before you decide to follow any of it?

What if I didn’t make some internet hyped headline that promises to banish emotional eating forever and was totally real in helping you understand your behaviour in a kinder way that allows progressive change and development?

What if I shared honestly my own struggles and lessons that I’ve gained from overeating almond butter myself and working with a fair few sugary emotional eaters?


I’ve decided I’d love write a guide to emotional eating that’s way more in-depth, incredibly practical in things you wouldn’t expect, more real and more centred around how you can use your emotional eating as a huge emotional growth opportunity and affordable life coach (because you can!).

I’m going to call it The Unconventional Guide to Emotional Eating.

Really, it’s a guide on how to build your emotional intelligence, resilience and self-awareness as an aid to weaken your behavioural ties to sugar.

It will cover modern day emotional eating issues like social media, comparison and busyness.

If this sounds like something you’d like to get your hands on, you can support and pre-order a copy for the special price of £6.50 until Monday 22nd August. The price will increase to the standard £9.99 price after this date.

The guide will be with you by the end of the month – I’m going to be working super hard to get something amazing into your hands before #SugarfreeSeptember starts!

<<Pre-Order and support The Unconventional Guide to Emotional Eating for £6.50 HERE>>

That link will take you to a Paypal payment page for the £6.50.

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